Pathways to becoming purpose-driven

Evidence suggests that Corporate Purpose success is either birthed or adopted. In this first edition of the Future Fluency Brief we examine two examples. First, how John Mackey, Founder of Whole Foods made purpose part of the cultural fabric of the business from the outset. And second, how Unilever, in acquiring Ben & Jerry’s in April 2000 for $326 million, adopted Corporate Purpose best-practice from the New England ice cream franchise to create a purpose-driven agenda throughout the organization.